planned marketing

The Ford Mustang as an American muscle car (“pony style variation”), introduced in 1965, was Ford’s most successful new car launch since 1927. In 2017, Ford continues to rely on Mustang sales for a significant portion of its revenue. Mustang sales in 2016 achieved a new record, but in the first half of 2017 were disappointing.

Case Assignment

Review the background material. You should use the appropriate analytical tools in addressing the following assignment questions:

  1. Where is the Ford Mustang in the product life cycle?
  2. Has the market segment and target consumers for the Ford Mustang changed?
  3. Is the Ford Mustang positioned correctly for 2017 and beyond?
  4. How can Ford adjust the marketing mix for the Ford Mustang to ensure that revenues from the Mustang remain strong and continue to grow?

Keys to the Assignment

  • Your paper should be 5-6 pages long (not including title and reference pages).
  • Use at least 3 library resources in your research.
  • Explain your analysis using terminology and concepts introduced in this module.
  • Cite all sources and provide a reference list using APA format.
  • Proofread and edit the paper. The goal is zero errors.
  • Submit your paper to TLC by the due date for this module.
  • For instruction on writing papers, citing sources, proper referencing, and so forth, use Trident Un
 
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