discussion questions 238

Consider the differences between targeted marketing and mass marketing and what led to the rise of each.

Do you think one is more effective than the other? Why, or why not?

Are you currently the target market for any goods or services?

What compels you to choose one brand over another?

This is not an essay question.

All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting.

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