Your company (Microsoft Company) has decided to move forward with the acquisition of the smaller company as described in the Phase 1 Individual Project. Your company was impressed with the information that you provided about Porterâ€™s five factors and your qualitative evaluation of the industryâ€™s strategic position. Your management has now asked you to create a Strategic Business Plan for the newly acquired company. You must provide this new plan and incorporate the information about Porterâ€™s five factors.
Your Strategic Business Plan should include the following features:
- Executive summary
- Marketing analysis
- You should identify a target market.
- You should establish a strategy for acquiring a customer base.
- Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis
- Financial statements
- Summary of the relevance of Porterâ€™s five factors