prodcuct and market analysis among competitors 1

In the Capsim simulation, you receive clear information about customers’ requirements and how they change over time. This allows you to anticipate exactly where a new product should be placed to best capture market share throughout the simulation. Even knowing that, however, doesn’t make the implementation simple.

Review the Capsim Mini-Case Study entitled “Strategy.”

Consider the following important topics: All important info iregarding strategy, and team/products attached)

  • Describe what your competitors are doing. (We are Team Erie, with product Eat…reports attached)
  • Analyze other products in the market.
  • Evaluate the resources needed to design and market the product.
  • Compare the capacity needed to build the product with the available capacity.

Address each of these four elements in your paper.

Your paper should meet the following requirements:

  • Be 5-6 pages in length, excluding the title and references pages.
  • Be formatted according to the CSU-Global Guide to Writing & APA.
  • In addition to course resources, use the CSU-Global Library to find three additional resources to support the position you take.

1st attachment: Starting reports for all teams and products

2nd attachment: First competition results

3rd attachment: Team info, strategy and most recent decisions

4th attachment; mini case reading material

5th: APA template

 
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