marketing write and answer questions

Use the attached three articles by McKinsey as the basis for your analysis, comments, and reply to questions under this Knowledge Board session.

Offered detailed discussion of takeaways plus critical reviews listing citations based on referenced research + answered posted questions.

1: What are the most important takeaways from these articles as they relate to the analysis of customer journey compared and contrasted with the consumer decision process?

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2: Relate your takeaways from these articles to how you embark on mapping customer touchpoints for the purchase you recently made?

you can check the lecture slides to more understand

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