Marketing to Travelers marketing homework help

My hotel is TRU, which is a brand under Hilton.

Marketing to Travelers

  • Identify your hotel brand.
  • Identify whether your hotel brand primarily targets business vs. leisure travelers.
  • What are the 5 distinct groups of frequent business travelers? Explain each group.
  • What are some types of individual leisure travelers? Explain the groups you listed.
  • How are the important factors considered different between business travelers and leisure travelers?
  • What are some ways your hotel brand can locate local and national business travelers?
  • What are some ways your hotel brand can locate local and national leisure travelers?
  • What are some of the factors your hotel brand can emphasize as benefits for business travelers? What about leisure travelers?
  • What types of advertising from your hotel brand are most likely to attract business travelers vs. leisure travelers?
  • What types of public relations from your hotel brand are most likely to attract business travelers vs. leisure travelers?
  • How is globalization affecting your hotel brand? How should your hotel brand respond to this trend?
  • What are the most important factors your hotel brand should highlight towards the international travelers?
  • What is the biggest challenge of marketing the international travelers for your hotel brand?
  • Reference list.
 
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