Go online and visit the SodaStream website (Links to an external site.). Explore how the companyâ€™s â€œWhy SodaStreamâ€ page of the website and its â€œAbout Us,â€ â€œVision and Mission,â€ and â€œBrand Partnershipsâ€ pages. Even its â€œAbout The Plantâ€ page helps students to understand the management philosophy of the company. Its â€œMilestonesâ€ page will provide not only a history lesson but insight into the focus of the company going forward.Analyze and assess the following discussion topics in your posting(s):
- What is the SodaStream â€œproduct leadershipâ€ strategy?
- How can SodaStream grow so quickly, not just in the number of stores in which the product is available, but number and variety of products?
- How does the SodaStream story relate to the competitive strategy concepts presented in the course text?