ford s pinto fires case responding questions essay

Read the case “Ford’s Pinto Fires: The Retrospective View of Ford’s Field Recall Coordinator”

While this case dates back a number of years it remains prominent in the study of business ethics.

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The case is found on pp.91-96 of the Weiss text and has questions for analysis on page 96.

Grading Criteria – Unit 2 Ford’s Pinto Fires Case Study


Responds fully to each question using material from the case study to support the responses. No more than 15% of the submission is direct quote. Student relies on summary and paraphrase to demonstrate understanding of material.


Contains no grammatical or typographical errors


Submission is no fewer than 500 words INCLUSIVE of questions and references


Includes APA-formatted in-text citations and References page. REQUIRED.




Questions for Discussion 1. The Ford Pinto met federal safety standards, yet it had a design fl aw that resulted in serious injuries and deaths. Is simply meeting safety standards a sufficient product design goal of ethical companies? 2. Gioia uses the notion of script schemas to help explain why he voted to not initiate a recall of the Ford Pinto. In your opinion, is this a justifiable explanation? 3. How can organizational context influence the decisions made by organizational members? 4. If you had been in Gioia’s position, what would you have done? Why? 5. Describe the four key decision-making lessons that Gioia identifies for neophyte decision makers. Discuss how you expect or intend to use these four lessons in your own career.

Weiss, J. W. (2014). Business Ethics : A Stakeholder and Issues Management Approach. San Francisco: Berrett-Koehler Publishers.

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