Design appropriate data collection methods
It is essential for marketing researchers to develop an ability to design appropriate data collection methods following the theoretical and conceptual methods you learned about in chapters 5-15 in the Basic Marketing Research textbook. In this Assignment, you will develop a PowerPoint presentation that demonstrates your ability to design and formulate a data collection methodology that includes a research problem, secondary data, primary data, and a sampling and data collection plan.
Directions for completing this Assignment
Complete the Assignment by designing the appropriate data collection methods for a marketing research study. You must use the same case study from your Unit 6 Assignment.
In a 7-10 slide narrated PowerPoint presentation, cover the following marketing research criteria:
- Provide a brief explanation of the research problem you formulated based on the case study in Unit 6.
- Secondary Data: Collect a minimum of three secondary data resources to improve your understanding of the research problem and topic area. Present a short summary of each secondary data resource as an annotated bibliography. To learn how to construct an annotated bibliography for your secondary data resources, Click Here. Be sure to explain why each secondary research resource will be useful in solving the research problem.
- Primary Data: Review the survey you developed in the Unit 6 Assignment for this case study and make needed improvements to the questions. Explain why the improvements you made are important, and provide reasoning.
- Sampling & Data Collection: Prepare a brief plan on how you will choose the sample, and explain how you will go about collecting the data from the sample in your marketing research study.
In Microsoft© PowerPoint©, create a title slide containing your name, the topic, and the date. Be sure to apply a design to your presentation.
In this Assignment, you will be using the Microsoft© PowerPoint© narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues and responding to stakeholders concerning business issues. For a tutorial on adding audio to your Microsoft© PowerPoint© presentation, click here.
For additional requirements in relation to this Assignment, download the grading rubric below.