e commerce excellence
company is Dell
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In this assignment, you will assess e-commerce design principles applied to storefront sites. Each year the Webby Awards (linked in Resources) solicits nominees in various categoriesâ€”a kind of online Academy Awards. They rate each site according to the following criteria:
- Content: Engaging and relevant information conveyed by text, sound, or imagery that conveys the siteâ€™s purpose and point of view.
- Structure/Navigation: Organization and prioritization of information and the way you get to
- Visual design: High quality, appropriate, and relevant appearance.
- Functionality: Load times, linking, usability, and accessibility across devices and platforms.
- Interactivity: Searches, chat, shopping, feedback, rollovers, and other participatory actions.
- Innovation: Anything that is done in a new way. Few sites have this distinction.
- User experience: The sum of all of the above that leads to stickiness: a site that makes you stay.
The following websites were nominated in the shopping category in 2018 (links in Resources):
- Bombas. (n.d.). Retrieved from https://bombas.com/
- Chrome. (n.d.). Retrieved from https://www.chromeindustries.com/
- Garage Project. (n.d.). Retrieved from https://garageproject.co.nz/
- Nexgrill. (n.d.). Retrieved from https://nexgrill.com/
- Wedâ€™ze. (n.d.). Retrieved from http://goggles.wedze.com/winter-2017-2018/en
- Yeti. (n.d.). Retrieved from https://www.yeti.com/
For this assignment, look at all of these sites and answer the following questions:
- What is the online value proposition communicated by this site?
- Is this communicated on internal pages such as Contact or About Us?
- Is it adapted to different audiences?
- How well does the site sell, serve, speak, save, or sizzle?
- Give examples of how these objectives are conveyed through content, structure/navigation, visual design, functionality, interactivity or innovation?
- Does the home page successfully appeal to different segments within their target audience? Why or why not?
- Which calls to action would persuade you to go deeper into the site?