creating digital marketing campaigns
- Creating Digital Marketing Campaigns: Using your analysis of the brand’s`(will provide brand) current digital media presence, develop the framework for a new digital campaign.
A. Describe the types of research that could inform a social media, online, and mobile campaign.
B. Create a messaging strategy for the overall campaign, including examples to demonstrate content and tone.
C. Referring to the digital platforms you determined to be most effective for the brand to use, describe the overall media campaign, including
campaign goals.
D. Describe ethical and legal concerns that will need to be addressed.
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