article In Sneaker Wars It s Also Curry Under Armour vs James Nike management homework help

Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)” on the use of celebrity endorsements in the competition between Nike and Under Armour. Think about a time when a celebrity endorsement influenced you to buy a product. Comment in 2-5 sentences on whether or not you think celebrity endorsements are an effective marketing tool and why.

 
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