1 what is ups business customers looking for when committing to work with ups
The questions to be addressed in sufficient detail in your written submission are:
- What are UPS’s business customers looking for when committing to work with UPS?
- How do UPS’ marketing and sales to business customers differ from working with its residential consumers?
- How does the UPS story relate to the major concepts of Kotler & Armstrong Chapter 6 on business buyer behavior?
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